Luxury & Lifestyle Division (L&L) focuses on elevating luxury timekeeping into a lifestyle statement. Our range extends from the craftsmanship of automatic masterpieces to smartwatches and accessories packed with innovative new-age technologies and features.

Our portfolio proudly features Japan’s finest – and arguably, the world’s most innovative watch brands, Citizen and Casio. We have recently acquired Bulova, the leading luxury watch brand in the United States.

Our growing network of 14 multi-brand outlets is present nationwide and offers customers the widest range of choices – from the ultra-fashionable to affordable lifestyle products.

Watches Division


A pioneer in watchmaking and innovative technology, promotes excellence and creativity with a deep-rooted respect for craftsmanship. Citizen advocates “Better Starts Now,” searching for and accomplishing goals that better our lives.


Casio is one of the world’s best known a Japanese consumer electronics brand. Renowned for its durable and reliable electronic products, Casio pioneered the manufacture of highly precise and affordable range of digital and analogue quartz watches.


Founded in 1875 and based in New York City, this American icon is currently owned by Citizen Watch Company. Bulova's Swiss-Made collection of watches and clocks is known as Bulova Accu-Swiss

(formerly, Bulova Accutron).